For example, when i was promoting my book for job hunters that listed major employers to. For example, media highlights should be a spattering of your best and greatest and current placements. Hardcopy press kits use folders with the company logo, whereas digital press kits use a website page or are sent in a zip file via email. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. You can create a press kit, for example, to introduce your brand in light of your recent launch. When to start marketing your book and how to balance your time. Fact sheets can be used for product launches, press kits about new hires. However, dont include more than one press release if you can avoid it. In 2011, she moved to houston, texas to write a book. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. This is a shorter release 400 words, for a company product launch announcement. I would have been a little disappointed if they didnt use their own product for the job.
We all deal with deadlines, and in the world of press kits, those deadlines can be especially tight. How to create a professional author media kit writers edit. Run a survey, conduct a study or identify an interesting, unique aspect of your company or founders story. The purpose of a media kit is to attract the press attention and gain you leverage for securing. If you can, include product samples in your physical press kits.
An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. These are the 10 most common types of press releases your. The best press releases are short and sweet, but writing a great press release that actually gets you exposure in the media takes a lot more work than writing 300 to 400 random words. How to write a press release with 5 samples of success. It should be targetspecific and include all of the relevant information that both readers and book buyers need. Create a press kit that gets publicity for your business.
Your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. Samples can go a long way in making an impression and proving your product s value proposition. How to create a press kit for your business the balance careers. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. How to create a professional press kit in 8 easy steps writers.
The body of your press release should expand the content of the first paragraph. Often these materials are contained in an attractive folder and accompanied by a cover letter. Attract readers with a great book sales description. A press kit can be electronic a multiplepage pdf file, or printed and placed in an attractive folder with a logo, photo or graphic on the front. For more information on how to use apples trademarks, refer to the document titled, guidelines for using apple trademarks, or contact the trademark team. A good marketing kit is so powerful it stops and makes people think. This is a tech startup launch press release example, announcing the launch of a company and its services. This article provides you useful information on how to build a killer press kit template.
Gatorade product launch kit, marketing kit on behance by jeff snell custom packaging, box. Turn a hardlearned lesson into a feature in forbes like dazadi did. See more ideas about media kit, media kit template and sell your business. Choose the right categories and keywords for your book.
How to get and keep customers with a marketing kit small. Ultimate startup press release guide with real examples. Highlight the issues your expert can address, or that your company is. Apple product images icloud, as an apple trademark, is on their trademarks list, which talks about proper usage a bit, and then says this about that. There are no rules for creating a press kit, but here are some tips on how you can put. When you launch a food product, try appealing to food lovers different senses. Think of a marketing kit as a portfolio that showcases your companys products or service. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Consider your press release to be a onepage pitch of everything in your press kit. Photos of products can support the press release and create a more. Use our free press kit template to appeal to media and standout among the.
How to create a press kit for your ecommerce business. How to design a professional press kit businesstown. Marketing, entrepreneur the ingredients of a press kit. Contact information and bio, product information, promotional. The key elements of a press kit agility pr solutions. A media kit, also called a press kit, is a package of key information about a product, business or event. Check out these ecommerce press kit examples and learn how to. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. Write a howto guide that incorporates your product or create a list of products your audience would be interested in. This paragraph is where you will explain your new product, your discovery or any. These kits are carefully designed to provide complete information about your product service, its features, target market, milestones, contact details, among others. How to write a press release that gets attention from. If youre sending a press kit to an editor, youll need just one press release. A marketing kit is an enabler for attracting new customers, educating existing customers, forming new partnerships, educating suppliers, and informing media prospects.
For some examples of great press kits, check out the sites below. Your press kit wont do the pitching for you, but it will increase the likelihood of great press clips with factual information and optimized photos of your products. In many cases, public relations specialists write bios and put together press kits, while some people or. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
How to create a killer press or media kit fashion pr 101. Its also a great way to promote the services or products you already offer. Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Each paragraph should be no more than 3 or 4 sentences. Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be communicated correctly. A press kit is a collection of written materials designed to introduce an expert or a company to the media. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. How to write a bio for a press kit pen and the pad. Magazine layout design, book design layout, graphic design layouts. For example, a trade show press kit might contain a company merger press release, three new product press releases, and a press release announcing a new ceo.
A great press kit design can work wonders for your brand. The average press release only contains 300 to 400 words. Press kit materials writing for strategic communication. Theres no rule book on creating press kits that specify what components you. The press kit is designed to make life easy for anyone who is interested in promoting your company. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting. Consider the limitations of certain social media platforms. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. If youre looking for a different type of press release example, our startup press release toolkit has 10 realworld press release examples, plus an editable word doc template.
If youve got a press conference coming up next week and need a few hundred kits right away, we have a wide range of simple designs available to. Whether youre already a fortune 500 company or a small business with a big idea thats just taking off, having a media kit will ensure that you will be able to provide ready information about your company, brand, services andor products. In it is a collection of company information and articles put together to address questions from the media, investors, potential clients and others. If you need additional inspiration, check out some of these ecommerce businesses doing press kits right. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. For example, if house beautiful ran a piece on your product dont send it to.
Take a look at some fantastic press kit examples from tech businesses for. Also known as the media kit, it is a concise document typically housed on your website which contains a clear outline of who you are, marketing materials, resources, and information about your brand. When youre launching and marketing your book it can be essential to get attention from the media. To launch four new flavours for one of lindts luxury lines, we produced a luxury press kit in the style of an indulgent box of chocolates in sumptuous cocoabrown velvet that not only shouted eat me but begged to be. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet.
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